$100m-tote board to be in place by year end at Caymanas Park | Loop Jamaica

The content originally appeared on: Jamaica News

The brand new digital tote board at Caymanas Park is expected to be in place before the end of the year.

The announcement was made last week during the groundbreaking ceremony at the Gregory Park-based facility where Supreme Ventures Racing and Entertainment Limited (SVREL) signed a contract with Kencasa Construction and Project Management Limited for the project.

The tote board, which was demolished in February, will be upgraded to a $100m digital screen.

Racing director, Denzil Miller says the new digital screen will improve the operations at the track, which has been without a tote board since August 2019.

“This new digital screen will certainly offer our fans greater visibility while races are going on. It will also open the door for sponsorship and advertisements which are long overdue,” he said during the groundbreaking ceremony.

The new digital screen will provide all the information of the usual tote board such as odds and pools. In addition, it will display animation, videos, and simulations that will enhance the punters’ experience.

Lorna Gooden, general manager of SVREL, says advertising is one of the ways how the digital screen will be used for revenue generation. The 60ft by 40ft wide main screen has two side panels for ads of 60ft by 14ft wide each.

“It will also be a revenue generator as it allows us to provide advertising opportunities for companies who want to access the wide, far-reaching customer base of Caymanas Park. It is a great tool to promote their products and services here and overseas,” she said.