Global event and reggae music platform Dubwise Jamaica now has a home base.
Dubwise Cafe was launched in Kingston last evening after nine years of city-hopping events.
Established in 2013, Dubwise’s mantra has always been to serve the culture and community with music and that has now been extended to include a (mostly) plant-based gastronomical experience.
Dubwise Group partner Carleene Samuels joined (L-R) Dethwrld Records creator Keanu Gordon; Vida Communications principal Davida-Mae Chambers; music publicist Abigail Rowe; Tastemaker Group conceptualiser Cheraine Marshall, in a photo.
Dubwise Cafe, located at the Kaya Herbhouse on 82 Lady Musgrave Road will be a hub for hosting the iconic event but will also be a home for the community to gather and will act as a meeting point for people to celebrate Reggae music and the nowness of reggae revival.
“The concept is around the Dubwise Jamaica brand and what that brand signifies for the Reggae movement,” Jason Panton, Founder of Dubwise Jamaica said.
The fact that the partners of The Dubwise Group have had several successful events at Kaya also made the actualisation of the cafe a no-brainer.
“[It has] actually morphed over time and after several convos with friends, the space opened up for us to manifest that vision we had for the Cafe.”
The Dubwise Cafe is made possible through the collaborative efforts of the local and international partners of The Dubwise Group, comprising Jason Panton, Carleene Samuels, Omar Shoucair, Lindsey Lodenquai, Hans Joachim Parker, Sheleen Shankar and Grammy-nominated artistes Protoje and Jesse Royal.
Blue Mahoe Capital Investments has also supported the evolution of Dubwise Cafe.
TV & Radio Producer Becca Dudley (L) and recording artiste Naomi Cowan.
In addition to various music-centric events that will take place over time, the Cafe is open for late lunches and dinners and outfitted with a well-appointed kitchen, offering a specially curated menu courtesy of the ‘Bachelor Chef’ Shea Stewart, principal of Elite Kreations.
An extension of The Dubwise Cafe kitchen is a bar, which serves non-alcoholic and alcoholic cocktails.
“There will always be a need for culturally-inspired spaces that showcase the history and culture of Reggae,” according to creative producer and entertainment exec Carleene Samuels.
The Dubwise Cafe is simply another venture borne of the need to fill that gap, and “in addition to the music and atmosphere Dubwise has always provided, the Cafe will be that permanent facilitation to [interact with] the reggae movement.”
The Cafe is now open from 4 pm to 11 pm and will host bi-weekly Dubwise events. Patrons can also look forward to the opening of a merch store and gallery.