Bolt enters esports; named new co-owner of Ireland-based WYLDE | Loop Jamaica

The content originally appeared on: Jamaica News | Loop News

Jamaica’s sprint legend, Usain Bolt, continues to broaden his entrepreneurial horizons; this time through a collaboration with Ireland-based WYLDE, a young esports organisation.

Bolt, who retired from the track in 2017 as an eight-time gold medallist and is regarded as the greatest sprinter of all time, has been named co-owner of WYLDE.

“It’s time for the fastest man on the planet to join the fast-growing sport in the world,” WYLDE posted on its Twitter page today. “Our new co-owner @usanbolt is looking to electrify the esports industry and we are pleased to announce that he will be doing so in partnership with WYDLE.”

WYLDE, which is cited in the Irish capital Dublin, is the brainchild of former JP Morgan investment banker Steve Daly and David Cronin, a founding shareholder of Irish technology company QUMAS.

WYLDE means ‘What You Love Doing Esports’. It promotes its “deep roots in the Caribbean,” while its teams and players come from countries including France, Germany, the United Kingdom, The Netherlands, Slovenia, and Spain, according to Forbes. Its teams compete in Rainbow Six Siege, VALORANT, Rocket League,and FIFA.

In his new role, Bolt hopes to help the organization realize its global ambitions by focusing on competitive performance culture and entertainment from the very top of the chain. Combining his world-famous history of success and passion for gaming, Bolt also aims to identify and support new and existing talent, with a further emphasis on diversity and inclusivity.

“WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world. In esports, like in track and field, it’s critical to have that competitive, winning mentality. I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing,” said Bolt.

Said co-founder Cronin: “Usain coming on board takes WYLDE to the next level. With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players”.

In partnership with its newest shareholder, WYLDE plans to host a Jamaican esports boot camp later in 2022, adding to the squad’s recently established academy, which hopes to nurture gaming talent through community tournaments, professional coaching, and further WYLDE boot camps across Europe.