The Barbies and Kens showed up to the Carib 5 Cinema in their finest duds for the local Barbie movie premiere.
The 7 pm pink carpet cocktail event went off without a hitch, requiring guests to show up in Barbie-approved ‘pinktastic’ garb.
The event, hosted by UCA Jamaica in aid of The Jamaica Cancer Society, delivered its promise to make a meaningful impact in the fight against breast cancer, with all proceeds from ticket sales generously donated to the organisation.
Kellon Williams, an executive member of the organising team, proudly emphasised the significance of the sponsors’ support for this charitable initiative.
“We are immensely grateful for the generous support of our sponsors, who share our vision of nation-building and promoting empowerment, confidence, and authenticity,” she said.
Williams, who was confident that the sponsors’ commitment made it possible to host the sold-out affair.
“We encourage everyone,” she continued, “to embrace the values that Barbie embodies and we are excited to bring fans together to benefit the Jamaica Cancer Society and [endorse] screening and prevention of breast cancer.”
The globally-anticipated film celebrates empowerment, unity and the spirit of authenticity represented by the iconic Barbie character.
The stakeholder’s main goal was to provide a space for fans of the movie, from varying demographics, and corporate entities with an interest, to create a memorable cinematic experience.
Organising partner, Yashel Montieth of Brangenic Ltd is just as enthusiastic about the premiere.
“As pink is closely associated with breast cancer awareness, I saw a unique opportunity to centre the embracing of our community’s inner Barbie while also supporting a meaningful cause,” she noted.
“With the [premiere], we can celebrate the magic of Barbie, empower our attendees to express their individual style, and give back to the Jamaica Cancer Society, making a positive impact in the fight against cancer.”
Michael Leslie, acting executive director of the Jamaica Cancer Society – beneficiaries of the ticket sales proceeds – expressed gratitude on behalf of the organisation from the Barbie movie premiere.
He said, “The Jamaica Cancer Society is committed to the fight against breast cancer in Jamaica, and are grateful to all individuals and entities that are dedicated to aiding us in this fight. The Society wishes to thank all the sponsors and Intuit Concepts who have selected us to receive all proceeds from the premiere…and, by extension [thanks for] committing to the fight against breast cancer, the leading cause of cancer-related deaths among Jamaican women.”
Cocktail sponsors CPJ invited international mixologist, Sunny O’Neil, as their special guest mixologist for the event.
The Jamaican-born, Miami-based mixologist whipped up a trio of specially curated cocktails for the event.
With Luc Belaire, Yellow Tail Pink Moscato, Sparkling Ice, and more beverages such as the ‘Pink Poodle’, ‘Malibu Beach’ and ‘Dolly 75’, a play on the traditional ‘French 75’.
Other partners for the Barbie premiere included KIG, Your Simple Steps Co, Shikima Hinds Events Concierge, Brangenic Ltd, Gabby Glam, Play Media Event Productions, and Sangria Marketing.