Digita Global Marketing Limited is reporting that it has assisted 150 local small and medium-sized enterprises (SMEs) develop their businesses with digital solutions under the Development Bank of Jamaica’s (DBJ) Serve Jamaica programme.
The SERVE Jamaica programme seeks to help boost the economy through digital transformation and technical support to Jamaican SMEs post the COVID-19 pandemic.
President and CEO of Digita Global Marketing, Kemal Brown, said the pandemic has forced SMEs to pivot towards digital solutions for business continuity and growth.
“Being found online, reaching customers online, and facilitating payments online through e-commerce capabilities are now a must-have for businesses that hope to thrive in the foreseeable future,” Brown stated.
He added: “Small-medium businesses are the engines of growth of economies globally. When small businesses scale up, they contribute to national development through employment, innovation and taxation.”
Under the Serve Jamaica grant programme, SMEs can apply for vouchers redeemable at business development organisations such as Digita Global. The vouchers cover the cost of digital transformation solutions such as website development, and the integration of software tools to improve productivity, payment and accounting solutions. SMEs can also receive assistance with web-based marketing like social media content creation, digital marketing, and web and app development.
In sharing her experience with Digita Global, Joni-Gaye Cawley, Owner of HR Consultants Joni-Gaye Cawley and Associates, said she received help to rebuild her website, which she first created on her own.
“I am now comfortable with how it looks”, the small business owner said.
Cawley admitted that she did not see the value of having a website. She figured advertising on Facebook, Instagram, and other platforms would suffice.
“It’s good to have a website because once someone hears your business name, the first thing they are going to do is jump on Google and try to find you. Since the revamp of the website, I started running ads online, and I am now seeing an increase in website traffic”, Cawley further shared.