Epican has released 16 news strains of medicinal cannabis to the Jamaican market to improve options for discerning smokers.
President and Co-founder Dwayne McKenzie said the new strains were acquired after fact-finding missions overseas to further diversify the options in the Jamaican market.
McKenzie said some of these new strains are only available at limited sites elsewhere in the world.
The new strains were launched at an event Epican’s headquarters at the Marketplace in St Andrew. State Minister in the Ministry of Industry, Investment and Commerce, Dr Norman Dunn and Epican’s brand ambassador dancehall artiste Aidonia were in attendance.
“Epican has always been the trendsetter from the beginning of the industry. We have continued to do that. The main reason we do that is for the possibility of what the future can look like for this industry — not just for Epican,” McKenzie said.
“We looked at the strains that are performing well in the US. We looked at how we could grow them here and if they would be stable here. So we made relationships with some of these people. Remember some of these strains, even dispensaries in the US cannot get access to them,” he continued.
McKenzie stated that this venture is in keeping with the company’s vision for the brand to become internationally recognised.
State Minister in the Ministry of Industry, Investment and Commerce, Dr Norman Dunn smells one of the new cannabis strains as Epican President and Co-founder Dwayne McKenzie looks on.
The CEO said Epican has been able to transcend and move past the difficulties faced since its inception five years ago, including breaking even in the height of the COVID-19 pandemic lockdown.
State Minister in the Ministry of Industry, Investment and Commerce, Dr Norman Dunn, encouraged industry players to follow Epican and expand to meet the global demand, noting that global cannabis sales are projected to increase from US$28 billion in 2021 to US$100 billion in 2028.
“We are pleased that the innovativeness and growth are evident in Epican’s operation, and we hope to see it replicated across the industry as we continue to build our brand,” Dunn said.
Dunn said developing the industry is high on the ministry’s list of priorities and is implementing several measures to foster its full potential.
According to Aidonia, he has smoked several of the brand’s nearly 50 strains, and the new products will provide a unique experience for each user.
“It’s just a different taste, different vibes, different power and different feeling in every strain. Each person must do their research and see the flavour, see the vibes and the feeling and choose what works for them,” the entertainer said.
The new strains are indica, sativa, hybrid, runtz, blue dream, platinum girl scout cookies, gorilla glue #4, zkittlez, apple fritter, gelatti cookies, big apple, gelato 41, premium jack herer, super sour diesel, gelato 33 and biscotti.