Jamaica explores Emirates partnership for expanded tourism reach Loop Jamaica

The content originally appeared on: Jamaica News Loop News

Minister of Tourism Edmund Bartlett says plans are underway to leverage Emirates Airline’s routes and networks into the Caribbean and Latin America.

Bartlett made the disclosure following fruitful discussions with senior executives of Emirates Airline.

Emirates Airline, based in Dubai, is one of the world’s largest airlines that connects its customers to a network of over 150 destinations.

With the airline’s existing flights to Miami and upcoming flights to Bogota, Colombia, there’s a strategic effort to enhance Jamaica and the Caribbean’s connectivity within their network. Additionally, the minister envisions forging stronger partnerships with Caribbean entities and the airline, with plans to establish a hub in the medium term.

“This is a further step increasing the connectivity between Emirates and the Caribbean as the airline looks to deepening its presence in the region. In the medium term, through a hub and spoke arrangement, there can be a fruitful partnership that would see more visitors from the middle east visiting Jamaica and the Caribbean and vice versa,” said Bartlett.

Through strong code sharing partnerships with other airlines like Avianca, Copa and Caribbean airlines, Emirates would have several options of increasing its footprints in the region.

“The time is right for us to tap into the regional partnerships being created through Emirates and Jamaica is ready to be inserted within the future logistics of the airline to get more from the middle eastern market. This would be a game changer for the destination,” said the minister.

Jamaica welcomed over 1,200 visitors from the middle east last year as the island continued its post pandemic recovery and growth. The Emirates partnership will play a critical role in enabling mass visitors from the middle east to come to the island.

Discussions on this possible partnership were held during Arabian Travel Market, held May 6 to 9 in Dubai, the leading global event for the inbound and outbound travel industry in the Middle East.