Jamaica to hit 2 million visitors, US$2b in earnings by end of May Loop Jamaica

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Jamaica is experiencing robust growth in tourist arrivals, with Tourism Minister Edmund Bartlett predicting the island will reach a historic milestone of two million stopover and cruise visitors at end of May.

This surge is also expected to generate approximately US$2 billion in earnings.

“This positions us well for our 2025 projections,” Bartlett stated. He had previously outlined an ambitious target of achieving five million visitors and US$5 billion in earnings by 2025.

Bartlett shared these developments at the Caribbean Travel Marketplace, organised by the Caribbean Hotel and Tourism Association, held at the Montego Bay Convention Centre.

To date, Jamaica has welcomed around 1.8 million tourists, comprising 1.1 million stopover visitors and 733,000 cruise passengers.

“For the first time in our history, Jamaica will record two million visitors in the first five months of the year,” Bartlett announced.

Providing the latest data on the sector’s performance, Bartlett reported that as of May 19, stopover arrivals to the island had exceeded 1.1 million.

In the fiscal year 2023/2024, Jamaica saw significant growth in the tourism sector, with gross earnings projected to reach US$4.38 billion, marking a notable increase compared to the previous fiscal year.

Bartlett described Jamaica as the “crown jewel of the Caribbean that continues to yield record-breaking achievements,” highlighting the island’s performance.

“I’m happy to say that the tourism industry in Jamaica has maintained a remarkable constant COVID-19 recovery goal, solidifying Jamaica’s position as one of the world’s fastest-growing, recovering countries, and the Caribbean’s fastest-recovered tourism destination,” Bartlett noted.

He also highlighted an unprecedented surge in key markets, with the US maintaining a majority stake in the overall market at 74 per cent of total arrivals, outperforming 2020-2022 by 16 percentage points. Canada, Jamaica’s second-largest market, experienced remarkable growth of 38.6 per cent, now accounting for 12.9 per cent of the market.