Sara Misir partners with Red Stripe and Heineken 0.0 Loop Jamaica

The content originally appeared on: Jamaica News Loop News

Jamaica’s Formula Woman race car driver Sara Misir has received a significant boost ahead of her 2024 season with an endorsement deal from Red Stripe, featuring its ‘Drink and Live Responsibly’ and Heineken 0.0 brands.

The announcement was made on Tuesday at Red Stripe’s headquarters on Spanish Town Road.

As part of the multi-million-dollar sponsorship, Misir, who competed in the GT Cup in the United Kingdom for the 2022 and 2023 seasons, will be featured in the ‘Drink and Live Responsibly’ campaign across various digital and traditional media channels. She will also make appearances on behalf of Heineken 0.0.

“We are thrilled to welcome Sara to our ‘Drink and Live Responsibly’ and Heineken 0.0 campaigns,” declared Red Stripe’s head of corporate affairs, Dianne Ashton-Smith. “The duality of this partnership aims to reinforce the message of responsible drinking with Sara’s help, highlighting that when it comes to selecting a designated driver on a night out, ‘The best driver’ to choose is always the one who hasn’t had a drink – unless that drink is Heineken 0.0.”

Ashton-Smith added that “Sara, leveraging her star power to promote responsible drinking to new and relevant audiences, effectively conveys this message to our consumers, emphasizing the importance of making responsible choices. Her role is particularly significant as she breaks barriers in a traditionally male-dominated sport, exemplifying the power of inclusion and serving as a beacon of inspiration. “What a remarkable way to kick off International Women’s Day this week, themed ‘Inspire Inclusion.'”

Misir views the partnership as a perfect synergy. “Cheers to Heineken and the ‘Drink and Live Responsibly’ initiative,” she said. “I’m pleased to drive home the importance of road safety. The message is simple: speed at Dover, not on our roads, and when drinking before driving, grab a Heineken 0.0 instead.”

Ali McNab, delivering remarks on behalf of Sports Minister Olivia Grange, praised Sara Misir. “As we acknowledge the advancements in gender equality, we honor a remarkable young woman who has motivated countless other women and girls to aim high. I commend Red Stripe for including Sara in a valuable campaign promoting responsible drinking.”

Misir will kick off her 2024 season on April 1 at JRDC’s Carnival of Speed at Dover Raceway in St Ann.