SVREL and Bluedot forge strategic partnership to enhance Caymanas Park

The content originally appeared on: Jamaica News Loop News

Since taking over operations of Caymanas Park in 2017, Supreme Ventures Racing and Entertainment Limited (SVREL) has invested heavily in rebranding and modernizing the park, alongside enhancing its commercial market strategy. The company’s latest initiative is a strategic partnership with market research firm Bluedot Insights to conduct a comprehensive survey to gather local industry insights.

SVREL executive chairman Solomon Sharpe stated that the company aims to establish Caymanas Park as the premier racing and entertainment destination in the region.

“Over the past seven years, we’ve consulted with our stakeholders and made significant investments in improving the overall racing product. We’re very proud of what we have achieved so far,” said Sharpe at a signing ceremony at Ardenne Emirates on Thursday. “Even with the success and enduring popularity of Caymanas Park and horseracing in Jamaica, we know there’s still more work to be done. Understanding our customers is at the core of our strategy. With that as our mission, we’ve engaged Bluedot Insights to conduct a comprehensive island-wide consumer survey on our behalf.”

Sharpe further noted that the survey will provide verifiable data from sports bettors, racing stakeholders, and the general public to inform SVREL’s strategic decisions and investments. “This data will guide us toward our ultimate goal of making Caymanas Park the leading destination for racing and entertainment in the Caribbean,” he said.

Bluedot CEO Larren Peart emphasized the importance of the survey, stating, “Bluedot aims to use our skills and expertise to provide SVREL with comprehensive insights that will be pivotal in allowing SVREL to refine its marketing strategies, customize its offerings to align with consumer preferences, and nurture stakeholder relationships essential for advancing the horse racing business.”

SVREL’s investments in Caymanas Park encompass various improvements, from infrastructure upgrades such as the installation of the Caribbean’s largest digital tote board and the AmTote totalizer system, to new betting options like Reggae 6 and Ketch 9, as well as fixed odds betting. The company has also integrated advanced technology, including the recently launched GMax digital timing system.

“Our vision for Caymanas Park and the horseracing industry in Jamaica is one of growth and innovation. We will continue to invest in the park, introducing new features and enhancements that elevate the experience for all our visitors. Our commitment to the community and the sport remains steadfast, and we are excited about the future,” Sharpe concluded.