Chukka Caribbean Adventures, under the leadership of CEO Marc Melville, is poised for significant growth in 2025 and beyond, driven by strategic expansion and a continued focus on sustainability. As global tourism rebounds, particularly in the Caribbean, Chukka is capitalising on this momentum by deepening its footprint through new eco-adventure initiatives and innovative nature-based tours.
"The global cruise industry’s rebound has been truly remarkable, with the Caribbean standing out as a key driver of this recovery. We’ve witnessed significant improvements in passenger numbers, yield, and revenue post-COVID, surpassing even pre-pandemic levels in the region," Melville stated.
Chukka continues to extend its reach with eco-adventure developments planned across the region. While specific details of these developments will be unveiled in due course, the expansion aligns with the company’s steadfast commitment to sustainability and community development. The company’s diverse offerings include land-based nature adventures, marine operations, cultural experiences, and culinary tours, catering to a broad spectrum of travellers seeking unique, eco-friendly experiences.
“Our goal is to build something that not only enhances the visitor experience but also deeply honours the identity and authenticity of our destinations. By integrating the history, culture, land, people, and food into every adventure, we aim to create immersive experiences that connect travellers to the soul of the location. At the same time, we are committed to preserving the natural assets that make these places so special, ensuring that our developments contribute to both environmental sustainability and the celebration of local heritage,” added Melville.
Looking ahead, Melville sees 2025 as a pivotal year for sustainable tourism in the Caribbean. “We are incredibly proud of the partnerships we've built across the Caribbean,” he said. “Our focus on sustainable tourism allows us to not only provide unforgettable experiences to our guests but also contribute meaningfully to the communities where we operate. As we continue to grow, our goal is to set the standard for eco-friendly tourism in the region,” Melville emphasised.
