Broadcasting Commission launches campaign re deep fake content

The Broadcasting Commission of Jamaica (BCJ) has launched a national public education campaign to raise awareness about deep-fake content.

The commission, in a statement, said the campaign is in response to rising concerns about misinformation, disinformation and scams.

"Deep fakes – digitally manipulated content created using artificial intelligence – have emerged as a significant global challenge. Synthetic images, videos and audio recordings are increasingly used to deceive, impersonate and mislead," the BCJ stated.

It argued that the misuse of deep fake technology has implications for personal privacy, data security, and the spread of misinformation, and often makes it difficult for individuals to distinguish between fact and fiction.

Therefore, the BCJ said its campaign is aimed at raising awareness about deep fakes and provide a link to resources which will equip Jamaicans with the knowledge and tools to identify digital deception and protect themselves from manipulation.

"As AI technologies advance, raising awareness and building digital literacy are critical to ensuring our safety and resilience against deception and exploitation in the digital space," said Cordel Green, Executive Director of the BCJ.

With cyber scams increasing, the commission said the initiative is part of its longstanding mission to promote digital literacy as a major tool to safeguard citizens in the digital age.

To learn more about deep fakes, the BCJ said persons can visit broadcastingcommission.com.