Visual Vibe expands screen network by 40% through joint venture

Visual Vibe, a subsidiary of Kintyre Holdings (JA) Limited has announced a 40 per cent expansion in its screen network through a strategic joint venture with NGAP Limited, led by CEO Wayne Morrison.

This partnership strengthens Visual Vibe’s presence across Jamaica, integrating new, high-quality screens into the network. This growth enables the company to deliver more impactful advertising solutions while achieving greater scale without the cost of acquiring and installing additional screens.

Fresh off the successful launch of new innovations and upgraded key locations like Half-Way-Tree, Manor Park, and the ongoing replacement of the Emancipation Park screen, this joint venture reflects Visual Vibe’s commitment to enhancing its offerings, Kintyre’s CEO said.

“This partnership is a critical step in our mission to redefine Jamaica’s digital advertising landscape,” said Tyrone Wilson, Chairman and CEO of Kintyre Holdings. “By expanding with high-quality screens and leveraging this strategic relationship, we are adding more locations to our network and giving advertisers maximum impact with their campaigns, all while growing sustainably.”

Wayne Morrison, CEO of NGAP Limited, shared, “Visual Vibe has been a staple in the outdoor advertising industry for years. Partnering with such an established leader was literally a no-brainer for us. This collaboration aligns perfectly with our vision to drive innovation and create impactful advertising solutions across Jamaica.”

This initiative positions Visual Vibe to better serve its clients while creating significant opportunities for advertisers to connect with audiences in impactful ways, Kintyre said in a press release.