The highly anticipated Lucozade-powered FitFest Party and Expo, returns for another supercharged event.
To promote widespread community health and wellness, this edition of the biannual fitness celebration will be free of cost to all attendees.
The event, which goes live at 4 pm, ends at 10 pm takes place on Saturday, January 25, at the NWC Sports Club in Mona, Kingston.
Organisers have planned an evening of high-energy, family-friendly activities designed to make fitness fun and accessible for everyone.
L: Kurt Dunn, CEO of BodyByKurt Fitness and chief organizer of FitFest. | R: Patrons work up a sweat at a previous staging of FitFest in Kingston. (Photos: Contributed)
A special highlight of this edition is the Corporate Obstacle Challenge, where teams of five will compete for a grand cash prize of $100k in a test of strength, agility, and cardiovascular fitness.
‘FitFest has always been about making fitness accessible and enjoyable for Jamaican families,’ declared Kurt Dunn, CEO of BodyByKurt Fitness and chief organizer of the event.
‘With the continued rising concerns about Non-Communicable Diseases (NCDs) in our community, removing the cost barrier allows us to reach more families and impact more lives through active, healthy living.’
Minister of Health and Wellness, Dr Christopher Tufton, who has experienced FitFest, strongly endorsed the event, and encourages everyone to support the event.
FitFest instructors put on a high-energy demonstration at the event. (Photos: Contributed)
‘It’s an exciting workout session where you dance to all genres of music, with lots of workout performances on stage. I’ve done it myself and it’s a great event focused on building that body, enjoying wellness, and this edition will also make sure you’re ready for 2025,’ Tufton noted.
World Brands Services Senior Brand Manager Michelle Farr is also enthusiastic about the partnership: ‘Lucozade is proud to power this edition of FitFest. This partnership aligns perfectly with our commitment to promote active lifestyles while providing the energy needed to keep moving. As Jamaica’s favourite energy drink, we're excited to fuel the passion and performance of every participant at this dynamic event,’ Farr stated.
Meanwhile, 876 Blue Mountain Spring Water has signed on as FitFest’s official hydration partner.
A participant conquered the obstacle course at a recent staging of the high-energy FitFest event. (Photos: Contributed)
‘Proper hydration is crucial for peak performance and recovery and so, we’re delighted to keep FitFest participants refreshed and hydrated throughout the day. This partnership further reflects our commitment to supporting active, healthy lifestyles in our community,’ said Jhanelle Francis, senior brand manager at 876 Blue Mountain Spring Water.
This new year’s edition of FitFest features an expanded lineup of activities including gospel aerobics (new addition), step and stick aerobics, hip-hop and boot-camp sessions, various dance-fitness segments including old school soca, retro dancehall, and more as well as the corporate obstacle challenge which has a registration fee of $4,000 per person.
Another highlight of FitFest is the Kiddies Village, offering a safe and entertaining environment for children while parents participate in the fitness activities.
The event will also feature wellness checks and health screening including blood pressure checks, sugar testing and obesity screening, nutrition counselling, and healthy food sampling from various sponsors.
Other major sponsors include FDD – sponsor of the obstacle course, Caribbean Dreams, Sagicor Life, Everything Fresh, Affirm Ambulance, Fit Life Medical Center, National Baking Company, The CHASE Fund, Gatorade, Caledonia Outdoor Advertising Agency, Women’s Touch, Ping’s Fabric, Abs Fitness and The Jamaica Pegasus.
Each sponsor will operate booths offering health screenings, product sampling, and wellness information.
Lucky attendees will have the chance to win exciting prizes, including dinner for two at The Jamaica Pegasus and a massage for two at the White Orchid Spa.
