Fontana delves into luxury beauty market with Orá

Fontana Limited is set to redefine the beauty retail landscape in Jamaica with the launch of Orá.

But what is Orá?

‘With Orá, we’re bringing a new level of luxury beauty to Jamaica, offering world-class brands and a boutique style experience,' Anne Chang, CEO of Fontana Limited stated.

This luxury beauty concept was designed to bring a curated selection of high-end skincare, make-up, and fragrance brands to local consumers.

Fragrances from luxury labels that are to be sold at Fontana Waterloo and Montego Bay outlets under the Orá umbrella. (Photos: Contributed)

Orá represents Fontana’s strategic expansion into the premium beauty arena and aligns with the company’s vision of enhancing the retail experience and meeting the growing demand for luxury beauty products.

‘We recognise the evolving preferences of our customers and the increasing demand for globally renowned beauty brands,' Chang added.

‘Orá allows us to create a more immersive and elevated shopping experience, reinforcing Fontana’s commitment to innovation and excellence in retail.’

Orá will feature a curated portfolio of international beauty brands, including Armani, Ralph Lauren, Lancôme, Prada, Viktor & Rolf, Hermès, and Loewe.

Some of these brands will be debuting in Jamaica through Orá, offering beauty enthusiasts access to premium products that were previously unavailable locally.

The first two Orá locations will launch in April 2025, with a designated beauty space within Fontana Waterloo and a standalone store adjacent to Fontana Fairview in Montego Bay.

These stores will provide customers with a true luxe experience, including personalised beauty consultations, exclusive product launches, and tailored in-store services such as skincare and make-up tutorials, and ease of access when purchasing online.

‘This expansion into luxury beauty is a natural evolution for Fontana,’ Chang added. ‘Orá strengthens our position in the market, introduces new high-value categories, and enhances our overall brand equity. It’s an investment in the future of beauty retail in Jamaica.’

‘This is an exciting milestone for us, and we can’t wait to welcome beauty lovers to Orá at Fontana Waterloo and Montego Bay this April’, Chang said in a stated.

As Fontana continues to grow, Orá plays a pivotal role in the company’s long-term strategy, contributing to revenue growth and shareholder value while positioning the brand as a leader in the evolving beauty industry.