Digicel wraps up $20 million Christmas giving on a high note

Christmas came early and with lots of surprises for several Digicel customers across the country as the digital operator’s One-Derland Roadshow wrapped up spectacularly in the busy streets of Sam Sharpe Square, Montego Bay on Saturday, December 21. The campaign, a heartfelt celebration of Jamaican traditions, family, and community spirit, has brought joy across the island, offering customers the chance to win the ultimate Christmas surprise.

Filled with treasures that make Christmas brighter, the ‘Bagga Tings’ included $100,000 in cash, a Nintendo Switch game console, an iPad, a $10,000 JPS gift voucher, and goodies from cherished Jamaican brands like Grace Foods, Massy Brands, CPJ Foods, Fontana Pharmacy, Honey Bun, and a crate of Red Stripe. So far, 30 lucky winners have claimed their life-changing holiday surprises, and 10 more chances remain for customers to win before Christmas Day.

At the tour’s final stop in Montego Bay, the magic of Christmas came to life for Nadrae Haughton, a hardworking security guard from the community of Content, otherwise known as Adelphi. What began as a regular day on the job became a moment she will cherish forever. Nadrae had planned to leave work that day to buy a tablet for her 5-year-old daughter; instead, she walked away with the Bagga Tings loaded with the much-desired iPad tablet.

“I can’t even begin to explain how I feel. I’m honestly so grateful,” Nadrae shared with gratitude. “The Digicel team felt like family to me. I will be using these gifts to make Christmas better for my family. Christmas is truly special this year.” She plans to share the prize with her daughter, her 15-year-old son, and other close family members, turning this into a season of joy for everyone she loves.

Head of Business Marketing at Digicel, Kimberly Campbell and Chief Marketing Officer at Digicel, Tari Lovell.

The campaign’s grand finale in Montego Bay followed stops in Portland, St Elizabeth, and St Thomas, where Digicel brought Christmas cheer to communities beyond Kingston. At every stop, customers were treated to fun-filled activities, entertainment, and the chance to win life-changing prizes. Along the way, three lucky winners were able to claim the ultimate prize.

Adding to the festive spirit, Digicel’s campaign partners were on hand to connect with the community. Marketing Manager at the Jamaica Public Service (JPS), Reshima Kelly Williams, shared her enthusiasm, “We partnered with Digicel because, at JPS, being part of the community is at the heart of what we do. This Christmas, to celebrate our 101st anniversary, we are giving back to our customers by contributing $20,000 towards their December bills. It’s our way of saying thank you to the people who mean so much to us.”

Marketing Officer at Honey Bun Limited, Thameka McLeod, also expressed her pride in supporting the campaign, saying, “Honeybun Limited is always for community involvement, so a campaign like this was a natural fit for us. Christmas is about giving, and working with Digicel to spread joy across Jamaica has been an incredible experience. Every winner we’ve seen reminds us why this season is so special.”

Tari Lovell, Chief Marketing Officer at Digicel, reflected on the life-changing campaign, stating, “The One Home, One Jamaica campaign is about celebrating the essence of Jamaican Christmas. One of the most important aspects of this campaign was rallying true Jamaican companies which is why we partnered with specific brands so that we were able to give our customers that authentic Jamaican Christmas. They have allowed us to enhance our campaign so we could have made our customers’ Christmas just a little bit better.” He continued, “The impact we’ve had on communities has been, what I like to call, phenomenal - customers have walked away with a Bagga Tings worth over $400,000 dollars to go towards their Christmas preparations.”

Lovell ended, “This campaign was about trying to enhance the community experience and making the experience even more special because, at Digicel, that’s what Christmas means to us- celebrating family traditions, celebrating community, and celebrating what’s good about Jamaica.”