Minister of Tourism Edmund Bartlett (R) pauses for a moment with (L-R) Donovan White, Director of Tourism, Elizabeth Fox, Regional Director, UK and Nordics, Jamaica Tourist Board at the Jamaica Stand at the World Travel Market in London on Wednesday, November 6, 2024.
TheJamaica Tourist Board (JTB) is thrilled to announce that arrivals from the UK to Jamaica have once again reached record-breaking levels.
Figures for January to June 2024 mark a significant 14 per cent increase compared to the same period in 2023. This achievement makes Jamaica the Caribbean’s top choice destination for UK travellers again, underscoring the island’s appeal as a leading travel destination.
“The growing number of UK tourists arriving in Jamaica is a pivotal moment for our tourism sector, highlighting the strength of our brand and the attractiveness of our offerings. This increase not only supports our economy but also fosters cultural exchange and understanding. We are focused on building upon this momentum by continuously improving our infrastructure and experiences to ensure that Jamaica remains a favoured destination for travellers." said Minister of Tourism Edmund Bartlett.
The growth reflects Jamaica’s continuing allure for UK visitors, who are drawn to its unparalleled combination of vibrant culture, breathtaking landscapes, and world-renowned hospitality. The latest figures are not only a testament to the hard work of Jamaica’s tourism sector but also an indication of an exciting future. With a lineup of luxury hotel openings and a calendar filled with events that celebrate the island’s rich culture, music, and culinary heritage combined with the ease of travel to the island with a plethora of direct flights, 2025 is set to further elevate Jamaica’s tourism profile.
Donovan White, Jamaica’s Director of Tourism, shared his enthusiasm: “These record-breaking figures highlight Jamaica’s enduring popularity among UK travellers, and we are thrilled to be the top choice in the Caribbean. This growth reaffirms that Jamaica’s unique cultural experiences, from our pristine beaches to our authentic reggae music, deeply resonate with visitors. As we look forward to 2025, our commitment is to continue enhancing our offerings with new luxury hotels and an array of cultural and culinary events. We invite travellers from around the world to experience the unparalleled warmth and beauty of Jamaica.”
"We are thrilled to see visitor numbers from the UK to Jamaica reaching record highs. This impressive growth is a testament to the dedication of our industry partners and our unwavering commitment to enhancing the unique experience that Jamaica has to offer,”shared Elizabeth Fox, Regional Director, UK and Northern Europe.
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