Beverage is cancelled after just 7 months on the market, here's why
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Cans of Coca-Cola Spiced are shown on February 6 in New York, almost two weeks before they hit the market. (AP Photo/Bebeto Matthews, File)
Coca-Cola Co is discontinuing its newest ‘permanent’ flavour just over seven months after putting it on the market.
The beverage giant said Wednesday that Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be phased out and replaced with a new flavour that will be introduced next year.
‘We’re always looking at what our consumers like and adjusting our range of products,’ the Atlanta-based company said in a statement.
Coca-Cola Spiced went on sale in the US and Canada on February 19.
At the time, the company said it would be the first new permanent addition to its North American portfolio in three years.
Coca-Cola didn’t elaborate Wednesday on what went wrong, but it might have been the name. Coca-Cola Spiced doesn’t have much heat; it mostly tastes like raspberry.
Or it may have gone to market too quickly.
Coca-Cola’s North American marketing chief Shakir Moin told The Associated Press in February that Coca-Cola Spiced was developed in just seven weeks. It usually takes a year for the beverage brand to formulate a new beverage.
‘Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,’ Moin said.
The company has been exploring ways to get younger drinkers excited about its signature cola.
In 2022, it launched Coca-Cola Creations, a series of eight limited-edition Coca-Cola flavours in colourful cans and bottles.
Hints of coconut, strawberry, watermelon and other flavours were added to the drinks.
Last month, it launched a limited-edition Oreo-flavored Coke with special black-and-white packaging.
Atlanta-based Coca-Cola is also leaning more heavily into alcoholic drinks. The company’s first US alcoholic beverage, Topo Chico Hard Seltzer, came out in 2021.
Earlier this month, Coca-Cola and Bacardi Limited announced an agreement to bring a premixed ‘rum-and-Coca-Cola’ cocktail to Europe and Mexico next year.
By Dee-Ann Durbin
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