Digicel Jamaica announces key senior leadership appointments

In reinforcing its commitment to ensuring that Digicel has the best minds and talents delivering daily for its customers, the digital operator has announced key appointments to its local senior management team.

Rising through the ranks to take a seat at the highest level in Digicel Jamaica’s operations are Kristalle Chin, who was recently appointed General Manager, Consumer – Mobile and Digicel+, and Bjorn Reynolds, Chief Technical and Innovation Officer.

Having made early gains since being appointed General Manager for Digicel+, the company’s home internet and TV business, in December 2023, Kristalle’s role has now been expanded to include the Consumer Mobile portfolio. As Campion College alumna who holds a Bachelor of Arts in Environmental Studies and Geography from Macalester College, USA, and an MBA from the Schulich School of Business in the USA, Kristalle is responsible for delivering a simplified, 360° suite of services to homes and mobile customers across the country.

“Convergence offers endless opportunities for creating lifetime value for our customers as they enjoy more of what Digicel has to offer them at home or on the go,” Chin stated.

Bjorn Reynolds’ rise through the Digicel ranks reads of a local success story. Having joined Digicel as a Customer Care Agent in 2003, he now holds the company’s top technical job. Reynolds is responsible for the evolution of the company’s mobile and high-speed fibre networks, implementing advanced and emerging technologies, executing partnership programmes, while overseeing its engineering operations.

Having worked across several customer-facing technical roles, Bjorn transitioned to the role of Junior Radio Frequency Engineer in 2005. Driven by a career-long commitment to innovation, he was later appointed Radio Frequency Manager, and in 2017, Head of Radio Frequency for Digicel Group. In 2021, Reynolds was promoted from Head of Department for Digicel’s Radio Access, Transmission, and Internet Protocol Networks to Deputy Chief Technical Officer in 2022.

After leaving Campion College, Reynolds attained a Bachelor of Science in Math and Electronics, and Master of Science in Digital Technology at the University of West Indies (Mona).

“This is a dynamic time in Digicel’s history as we take on an even greater role when it comes to leveraging our spirit of innovation and local knowledge to spearheading the development and deployment of advanced network technologies that will enable the convergence of new voice, data and video services for consumers and businesses across Jamaica,” Reynolds remarked.

The appointments are part of a strategic realignment under the guidance of Digicel Jamaica CEO, Stephen Murad, as the company shifts its focus towards further integrating its mobile and home entertainment assets to offer customers seamless experiences.

Murad commented, “These homegrown talents are some of the finest minds in the telecoms business, and our customers are all to benefit from their diverse expertise and experience.”