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The Patrons of the Sagicor Sigma Run 2025 join members of Sagicor Group Jamaica for a photo op. (from left: Daidre Sloley-McKay, Vice President - Group Marketing at Sagicor Group Jamaica; Christopher Zacca, President & CEO Sagicor Group Jamaica and Chairman of Sagicor Foundation; Lecia-Gaye Taylor, Group Operations Manager at the Bob Marley Group of Companies, representing Cedella Marley; Nigy Boy, recording artiste; and Nicole Campbell Robinson, Vice President - Communications, Digital Media & CSR, Sagicor
The 2025 staging of Sagicor Sigma Corporate Run, set for Sunday, February 16, is aiming to raise $115 million.
The 27th staging of the event was launched on Tuesday, December 10, 2024, at the Jamaica Pegasus Hotel in Kingston. Christopher Zacca, Chairman of the Sagicor Foundation, says this year, “we’ve set an ambitious target of $115 million. It may seem daunting, but I am confident that together, we will achieve it.”
Registration opened on Tuesday, December 10, 2024, and runs until January 31, 2025. The proceeds from this staging will go to the Kingston Public Hospital (KPH) Intensive Care Unit, Sir John Golding Rehabilitation Centre and Father Ho Lung and Friends Foundation. Mr. Zacca says, “they are counting on us to do what we do best—make a meaningful difference in the lives of our fellow Jamaicans.”
Cedella Marley, philanthropist and daughter of Reggae legend Bob Marley, along with recording artiste, Nigy Boy were announced as this year’s patrons for the annual event. Olympians Rasheed Broadbell and Stacey-Ann Williams are also onboard to support the 2025 staging.
Vice President with responsibility for corporate social responsibility (CSR), Nicole Campbell Robinson, says the “patrons symbolise the resilience, dedication, and community spirit that define the Sigma Run, and we are happy to have them join us as we aim to extend our reach across the island and beyond.”
The 2024 Sigma Run raised $109 million, exceeding the $100 million target. More than 27,000 Jamaicans participated in the run. The 2024 beneficiaries were Savanna-la-Mar Public General Hospital, National Chest Hospital, and Danny Williams School for the Deaf.
