Rude Bwoy Spirits, the burgeoning vibrant brant spirit brand, has announced a ground-breaking partnership with Miami Carnival.
The spirit’s brand has secured the exclusive bar concession for all major events, including Junior Carnival, Panorama, J’Ouvert, and the Grand Parade over two years.
There’s already a level of excitement surrounding the news as the collaboration is expected to elevate Miami Carnival with world-class cocktails and premium spirits starting October 5.
The official partnership signing took place recently at the Miami Carnival offices in Miami Gardens.
L-R: Mikesha Murray, Miami Broward Carnival future leader chair; Mario Zamora, executive director, Miami Broward Carnival with the Rude Bwoy Spirits team Zarie Ricketts, executive; Brand Ambassador Tifa; and Gary Cranston, executive. (Photo: Contributed)
In attendance were Mikesha Murray, Miami Broward Carnival future leader chairperson; Mario Zamora, executive director of Miami Broward Carnival; Jamaican-born Zarie Ricketts and Gary Cranston, executives of Rude Bwoy Spirits; and dancehall artiste and Rude Bwoy Spirits Brand Ambassador Tifa.
The announcement follows Rude Bwoy Rum's third stint at Notting Hill Carnival, where the brand has made a significant, consistent impact.
And with Miami Carnival, Rude Bwoy Rum is set to enhance the festivities by transforming the Dancehall Zone with top DJs, live acts, and a fresh new look — something revellers can eagerly anticipate at this year’s celebration.
‘We’re beyond excited to partner with Miami Carnival and bring the Rude Bwoy experience to this incredible festival,’ said Ricketts.
‘This opportunity allows us to connect with the heart of the Caribbean community, build brand awareness, and offer festivalgoers an unforgettable experience’, he added.
Cranston noted that: ‘Our portfolio of premium spirits, including our Ultra Premium Vodka and award-winning Ultra Premium Coconut Rum, offers something for every taste. We’re not just here to serve drinks; we’re here to enhance the carnival experience. It’s all about having fun safely, and we can’t wait to contribute to the energy and excitement of Miami Carnival’.
Attendees can look forward to enjoying Rude Bwoy Rum’s top-tier offerings throughout the festival, from their Ultra Premium Vodka to the popular Ultra Premium Irie White and the renowned Ultra Premium Coconut Rum. Whether at J’ouvert or the Grand Parade, patrons can indulge in expertly crafted cocktails, while Rude Bwoy Rum encourages safe, responsible enjoyment throughout the festivities.
