Jamaica’s Tourism Minister named Global Icon at ITB Berlin Loop Jamaica

The content originally appeared on: Jamaica News Loop News

The Pacific Area Travel Writers Association (PATWA) has bestowed the prestigious title of Global Tourism Icon upon Minister of Tourism Edmund Bartlett, recognising his outstanding contributions to the tourism industry.

This esteemed accolade, which was presented on Wednesday, comes as a testament to Minister Bartlett’s relentless dedication to promoting sustainable tourism practices, fostering cultural exchange, and advancing the tourism sector on a global scale.

He has been at the forefront of initiatives aimed at enhancing visitor experiences, building resilience and creating economic opportunities for local communities through tourism.

Upon receiving the title of Global Tourism Icon, Bartlett expressed gratitude to the Pacific Area Travel Writers Association for this esteemed recognition. He emphasised the importance of collective action in advancing the tourism industry, underscoring the role of collaboration, innovation, and inclusivity in shaping the future of travel.

“It has been my life’s mission to ensure that the tourism sector in Jamaica flourishes in terms of arrivals, earnings, economic growth and resilience. I am pleased that through public-private sector partnerships, we have not only weathered the most devastating period in global tourism history but have elevated Jamaica as a premier travel destination and also set a benchmark for excellence in the global tourism landscape,” a release from the Ministry of Tourism quoted Bartlett as saying.

The Pacific Area Travel Writers Association’s decision to honour Minister Bartlett as a Global Tourism Icon reaffirms his status as a visionary leader and trailblazer in the field of tourism. His unwavering commitment to excellence and sustainability serves as an inspiration to industry professionals and travellers alike.

Minister Barlett is leading a delegation at ITB Berlin, the world’s largest travel tradeshow. With over 20,000 participants expected this year, ITB Berlin is viewed as an important platform for the international tourism industry, facilitating knowledge and networking.