KFC reaffirms commitment to Racers Grand Prix with $2.5m sponsorship Loop Jamaica

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Restaurants of Jamaica brand manager, Andrei Roper (right), engages in discussion with Glen Mills, chairman of the Racers Grand Prix organizing committee, during the sixth staging of the Racers Grand Prix media launch at the Jamaica Pegasus hotel on Tuesday, April 16, 2024. (PHOTO: Contributed).

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KFC Jamaica has returned as the quick-service food partner for the sixth edition of the highly anticipated Racers Grand Prix, with a sponsorship of $2.5 million. The event is scheduled for June 1 at the National Stadium.

The Racers Grand Prix, a World Athletics Continental Tour Silver event, will feature top athletes from local, regional, and international arenas. In addition to its sponsorship, KFC plans to engage fans by offering ticket giveaways via social media and providing meals to participating athletes, organizers, and volunteers.

As part of its commitment to the youth development aspect of the Racers Track programme, KFC is also continuing its long-standing sponsorship of the Racers Track Club’s Summer Camp programme, which follows the main event.

Andrei Roper, Restaurants of Jamaica brand manager, expressed excitement for the event, stating, “At KFC, we’re eagerly looking forward to another outstanding staging of the Racers Grand Prix,” said Roper at the media launch at the Jamaica Pegasus hotel on Tuesday. “There is truly no other event like it in the region and we are excited to again welcome an amazing collection of elite athletes to our shores, competing under the bright lights of the national stadium, and cheered on by adoring and passionate fans. At KFC we continue to support track and field at various levels, from the high school and institutional stage to the global stage.”

The 2024 Grand Prix will feature 150 world-class athletes competing across 13 events.

United States sprinting sensation Noah Lyles will headline the meet. The flamboyant sprinter is set to line up in the men’s 100m. Also confirmed for the meet are Julien Alfred from St Lucia, Abby Steiner from the USA and Devynne Charlton from The Bahamas, who lowered the 60m hurdles world record of 7.67 she shared with Tia Jones of the United States to 7.65 to secure her first global title at the World Athletics Indoor Championships Glasgow 24.

Devon Blake, CEO of the Racers Grand Prix, expressed gratitude to KFC, stating, “We are grateful to the team at KFC for sponsoring the 2024 staging of Racer’s Grand Prix. They have been there for us since the beginning, providing not only chicken meals but also supporting our athletic talents. Because of them, we are truly a big deal.”

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