Seiveright says Jamaica must do more to maximise economic value generated by rum industry

Minister of State in the Ministry of Industry, Investment and Commerce, Delano Seiveright, says Jamaica must do more to maximise the economic value generated by its internationally recognised rum industry.

Speaking at the West Indies Rum and Spirits Producers’ Association and Spirits Pool Association Reception in Kingston, Seiveright described rum as one of Jamaica’s strongest examples of a value-added export industry, with benefits extending well beyond the distillery gates.

The Minister noted that Jamaica’s rum exports earned approximately US$57 million, or J$9.1 billion, in 2024, while supporting activity across agriculture, manufacturing, logistics, tourism and retail.

He said the industry’s contribution reaches cane farmers, transport operators, bottlers, exporters, tourism businesses and communities throughout the country.

Seiveright also highlighted the importance of protecting Jamaica Rum through the country’s Geographical Indication framework, arguing that greater economic benefits are realised when ageing, bottling, quality control and other value-added activities remain in Jamaica.

The Minister pointed to the scale of the international market, citing a 2024 study which found that the global spirits industry contributed approximately US$730 billion to global Gross Domestic Product in 2022 and supported 36 million jobs worldwide.

According to Seiveright, Jamaica’s reputation for quality, authenticity and heritage places the country in a strong position to expand exports and capture greater value from growing international demand.

He also pointed out the close relationship between rum and tourism, describing the product as one of Jamaica’s most effective global ambassadors.

The Minister further acknowledged concerns surrounding taxation and competitiveness but noted that policymakers must balance support for productive sectors with the realities of national financing and reconstruction.

Seiveright said the challenge is ensuring Jamaica remains competitive while also financing the rebuilding of critical infrastructure and supporting national development.

Meanwhile, Chairman of the West Indies Rum and Spirits Producers’ Association and the Spirits Pool Association, Clement “Jimmy” Lawrence, highlighted the need for Caribbean producers to remain agile amid changing global trade conditions and supply chain pressures.

The reception also included a special presentation to renowned Jamaican Master Blender Dr. Joy Spence in recognition of her contribution to Jamaica Rum and the wider Caribbean spirits industry.