Kicking off the busy spring season, the Jamaica Tourist Board (JTB) has partnered with Sandals Resorts to host an 18-station radio remote broadcast from Sandals Ochi Beach Resort fr including trip giveaways to Sandals properties, a rigorous interview schedule, digital marketing on the stations’ websites and social media pages, and a fun trip itinerary for radio hosts to enjoy and talk about on-air.
“Hosting these radio remote broadcasts is part of our strategic plan to help build even greater awareness for Jamaica’s tourism product and drive visitation this spring and summer,” said the Edmund Bartlett, Minister of Tourism, Jamaica. “We’ve been breaking tourism records recently with over one million visitor arrivals in the first two months of 2024 alone, so this initiative is designed to help us carry that momentum further into the year”, he added.
The broadcasts will end on April 9.
Donovan White, Director of Tourism, JTB, expressed, “Radio is a proven medium for reaching potential travelers and capturing their attention at key times during the day when they are listening. Therefore, we are very pleased to partner with Jamaican resort operator Sandals as well as other tourism providers to conduct these remote broadcasts and inspire people in key markets to choose Jamaica as their next vacation destination.”
Beginning on April 3 and continuing through May 3, all stations are providing an exclusive campaign featuring on-air, social media and digital support promoting Jamaica as a vacation destination and the Sandals Resorts brand. In addition to the two days of remote broadcasts with trip giveaways and interviews with key tourism stakeholders, each station is running on-air promotional announcements as well as website contest landing pages and social media posting with links to Jamaica’s website.
Listeners will have a chance to win a trip to any Sandals Resorts all-inclusive properties in Jamaica for two adults for four days/three nights and roundtrip airfare to the destination.
Radio stations participating in the promotion are based in Atlanta, Austin, Baltimore, Charlotte, Chicago, Denver, Houston, Kansas City, Long Island (New York), Miami, Middlesex (New Jersey), Nashville, Philadelphia, Pittsburgh, Sacramento, St Louis and Washington DC as well as a local Jamaica station.
